Comfort Systems USA Southwest Website

Comfort Systems USA Southwest came to our team at Commit Agency with a goal of redesigning the full experience of their website in alignment with a larger company brand update. The main goals of the new website were to update of visual style to solidify the overarching brand update and position Comfort Systems USA Southwest as an industry leader. A few of the technical goals of the redesign included a full SEO strategy overhaul to increase their organic traffic, the ability to showcase and feature previous projects to show their breadth of expertise, and to highlight their national buying power as a differentiator within the industry. Additional goals were set to simplify the overarching navigation structure and to bring more of a focus to recruitment efforts. The site was designed to meet Level AA conformance for ADA web accessibility standards.

Results:

  • Total website traffic up 61% compared to previous period

  • Direct traffic up 90% and growing

  • Organic Search traffic up 26% and growing

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